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Pre Field Work :
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● Interviewers Training before initiating any study
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● Providing manuals and documents for better understanding
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● Allowing questions and discussion before fieldwork kickoff
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● Mock Calls/Pilot Tests conducted before start of fieldwork
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During Field Work :
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● Field /Spot Checks/Field Accompaniments/ random
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● 30% through re-visits( Egypt & North Africa)
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● 20% accompaniments ( GCC)
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Post Field Work :
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● Telephonic call – done by independent QC team
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● Callbacks
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● 30% ( Egypt and north Africa )
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● 20 % (GCC)
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● Each interviewer should not do more than 15% of the sample
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● Data Validation
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● Logic Checks
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● Random re-punch
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● All respondents are recruited using a screening questionnaire/ recruitment questionnaire (approved by the client).
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● Recruitment is done via data base, rotating team of recruiters and snowballing.
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● At least two recruiters should recruit one focus group respondents.
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● A tight control is exercised to ensure that we are not representing a group of close friends/family/ acquaintances in the sample.
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● All required respondent quotas are specified in the brief.
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● Respondents should not be involved/working in market research, marketing, advertising, public relations, journalism and of course the clients’ line of business
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● Respondents should not have participated or attended focus groups for market research projects in the last six months
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● The recruitment questionnaire/profile sheets to be made available prior to fieldwork